March Videos

Ali Clabburn, liftshare

Ali Clabburn of liftshare talks about the challenges of setting up an online social business and the importance of sharing! A fascinating story about the evolution of liftshare from a noticeboard in university halls, to a nationwide business with over very nearly half a million members and approximately 600 corporate clients.

Jonathan Perlmutter, ip21

Jonathan talked through some of the principles of intellectual property and how to protect it. This talkie provoked the most question asking of any of our talks to date, a record breaker!!

January videos…all you need to know about Behavioural Economics and ‘women in digital’ in 16 minute chunks – not really, but they are still worth a look!

Matt Dobbin, Behavioural Economics

Matt Dobbin gives a super quick guide to the fascinating world of Behavioural Economics. If you want to know more, and you will then here is his recommended reading list.

Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
Thinking, Fast and Slow by Daniel Kahneman
Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls
Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler & Cass Sunstein
Behavioral Economics For Dummies by Morris Altman

Keri Lambden, Web Heroines

Keri shares her experience of creating Web Heroines, how the conference went, why she did it and what her plans are for the future.

Google SketchUp …sadly due to technical problems we don’t have a video of Tracey Tutt talking and showing us about her experience of using Google SketchUp, we will post a link to the presentation soonest!

Not before time I hear you cry! Yes the videos of Novembers talkies and showies are now available for your consumption.

David Clulow and Simon Jeffries: Talk

David Clulow and Simon Jeffries 3rd year Graphic Communications students at NUCA (Norwich University College of the Arts) talk us through a project.

Alex Jeffries: MDI Digital showie

Norwich based CGI wizards MDI Digital quick show and tell about their work on the Peperami project, from brief to final piece via the technological and creative challenges they faced. Careful…as you know it is a bit of an animal!

Tom Ablewhite: social research tools and how to use them

We all know that search and social media are a mine of information on almost any topic or industry sector, but Tom talks about some simple tools and processes you can use yourself to boil a potential ocean of internet goodness into the teacup-full of stuff you can really use.

Guy Potter: Usurv market research

Guy is about to launch Usurv on an unsuspecting world from his ideas bunker in suburban Norwich. This is the first place to hear his story. Guy spent a career in market research, but that didn’t stop him noticing that market research is often, er, expensive and slow. So how about a whip-smart, super-fast, ridiculously cheap way of polling on an industrial scale?

Well what can we say? Thanks to the entire Hot Source community for turning out to what proved to be an amazing event. There are so many thanks including NUCA for the use of the venue, Norfolk Network, Adnams, the speakers and to Lambda who have brilliantly recorded the talkies for your viewing pleasure.

First off we have the opening talkie from Mr Tim Caynes (a change to the advertised) with his annecdotal tale of success with social media, photography….. and how he got his new bike!

Next up we have the insights from XFactor Comms man himself Mr Tony Wood, on increasing engagement and value at events through the use of Twitter – sticking his neck out.

Presenting his fanatical, radical and passionate thoughts on developing consumer engagement through digital design and architecture is Christian Barnett. He’s so right.

Finally Cennydd Bowles shares his observation and principles on interaction design and the future of designing for the wider web. Truely brilliant.